Saturday, January 25, 2020

The Upper Rio Grande Essay -- Native Americans Indians Essays

The Upper Rio Grande Change is an unavoidable part of life. For some, change can bring promise and a new beginning. For others, change disrupts what is routine and normal and makes what is new seem strange and unfamiliar. The history of North America has been shaped by change ever since Columbus first discovered the continent in 1492. With that discovery, the continent would never be the same again. More specifically, the Native American tribes who first inhabited this continent would never be the same. Over the years the Native Americans would see new explorers and missionaries take over the land that was once theirs and claim it for another country. The traditions, customs, and culture of these Native Americans inevitably changed due to the foreign presence. One tribe in particular, the Pueblo Indians of the Upper Rio Grande River, survived this change and still thrives in what is now present-day New Mexico. In fact, the Pueblo culture is recognized as one of North America’s oldest. It comes as no surprise that the Pueblo culture survived due to learning to deal effectively with change, even when that change was forced upon them. When European settlers came into the Upper Rio Grande River area, they disturbed the sanctity of the Pueblo Indians’ way of life. As a result of such change being forced upon the Indians, the area they inhabited became one the most conflicting regions during the settlement of the New World. This paper will take a closer look at the origins of this conflict in relation to the differing lifestyles and cultures of the Spanish settlers and the Pueblo Indians. The attitude of the Spanish settlers as they claimed land that was already occupied will be discussed, including their use of superi... ...: A Pageant of Three Peoples. New York. 1951. 4.Grinde, D.; Johansen, B. The Encyclopedia of Native American Biography. Henry Holt Publishers. 1997. 5.Hammond, George P. Don Juan de Onate and the Founding of New Mexico. El Palacio Press, Santa Fe, New Mexico. 1927 6.Horgan, Paul. Great River: The Rio Grande in North American History, vol. 1: Indians and Spain. Rinehart and Company, Inc. New York. 7.Ortiz, A. The Pueblo. Chelsea House Publishers: New York. 1994. 8.Riley, C. Rio Del Norte. University of Utah Press: Salt Lake City. 1994. 9.Silverburg, R. The Pueblo Revolt. University of Nebraska Press: Lincoln. 1970. 10.Tyler, H. Pueblo Gods and Myths. University of Oklahoma Press: Norman. 1964. 11.White, Richard. â€Å"It’s Your Misfortune and None of My Own† A New History of the American West. University of Oklahoma Press. Norman and London, 1991 The Upper Rio Grande Essay -- Native Americans Indians Essays The Upper Rio Grande Change is an unavoidable part of life. For some, change can bring promise and a new beginning. For others, change disrupts what is routine and normal and makes what is new seem strange and unfamiliar. The history of North America has been shaped by change ever since Columbus first discovered the continent in 1492. With that discovery, the continent would never be the same again. More specifically, the Native American tribes who first inhabited this continent would never be the same. Over the years the Native Americans would see new explorers and missionaries take over the land that was once theirs and claim it for another country. The traditions, customs, and culture of these Native Americans inevitably changed due to the foreign presence. One tribe in particular, the Pueblo Indians of the Upper Rio Grande River, survived this change and still thrives in what is now present-day New Mexico. In fact, the Pueblo culture is recognized as one of North America’s oldest. It comes as no surprise that the Pueblo culture survived due to learning to deal effectively with change, even when that change was forced upon them. When European settlers came into the Upper Rio Grande River area, they disturbed the sanctity of the Pueblo Indians’ way of life. As a result of such change being forced upon the Indians, the area they inhabited became one the most conflicting regions during the settlement of the New World. This paper will take a closer look at the origins of this conflict in relation to the differing lifestyles and cultures of the Spanish settlers and the Pueblo Indians. The attitude of the Spanish settlers as they claimed land that was already occupied will be discussed, including their use of superi... ...: A Pageant of Three Peoples. New York. 1951. 4.Grinde, D.; Johansen, B. The Encyclopedia of Native American Biography. Henry Holt Publishers. 1997. 5.Hammond, George P. Don Juan de Onate and the Founding of New Mexico. El Palacio Press, Santa Fe, New Mexico. 1927 6.Horgan, Paul. Great River: The Rio Grande in North American History, vol. 1: Indians and Spain. Rinehart and Company, Inc. New York. 7.Ortiz, A. The Pueblo. Chelsea House Publishers: New York. 1994. 8.Riley, C. Rio Del Norte. University of Utah Press: Salt Lake City. 1994. 9.Silverburg, R. The Pueblo Revolt. University of Nebraska Press: Lincoln. 1970. 10.Tyler, H. Pueblo Gods and Myths. University of Oklahoma Press: Norman. 1964. 11.White, Richard. â€Å"It’s Your Misfortune and None of My Own† A New History of the American West. University of Oklahoma Press. Norman and London, 1991

Friday, January 17, 2020

The Female Economy: Article Review

Citation Silverstein, M. J. , and Sayre, K. (2009, September). The Female Economy. Harvard Business Review. Summary The article begins by stating that â€Å"women now drive the world economy. † It goes on to discuss how women now represent a large portion of consumer spending, and that portion is expected to grow. Silverstein and Sayre discuss how companies are not taking seriously the fact that they may not have the best strategy when it comes to marketing towards the female market. They underestimate or flat out ignore the female consumer. Dell is used as an example of such companies. The article discusses Dell’s failed attempt market laptops specifically to women. In May of 2009, it launched Della website, complete with a â€Å"make it pink† motto and topics based on female stereotypes. Instead of appealing to the women, it actually caused an uproar among them. Women felt the site was condescending. They posted blogs everywhere expressing their disgust towards the site. Even though Dell was quick to react to making the necessary corrections, Silverstein and Sayre question why their marketers failed to see the potential problems before the site went up. The authors then discuss a 2008 study conducted by the Boston Consulting Group. More than 12,000 different women in all areas of life were asked 120 questions about their finances, education, careers, relationships, activities and hobbies, fears, and also their spending patterns and shopping behavior. The study revealed that women were grossly underserved and there was lots of room for improvement. They continue to be undervalued even though they have great market power and social position. Women have many demands on them juggling work, family, and home, and few companies have taken action on their need for products and services designed specifically for women and for time saving solutions. Reaction Companies need to realize and understand the buying power that females possess. They represent one of the largest market opportunities ever. Until recently, companies believed their marketing strategies were equally effective to women and men. That proved to be an incorrect assumption. Women approach big ticket purchasing completely differently than men do. They base their decisions on a different set of perceptions, priorities and preferences. Companies should be combining insight on female gender culture with solid marketing know-how and develop strategies that attract women’s business. Effectively targeting women leads to higher customer satisfaction among both men and women. Companies like BMW, Wyndham Hotels and Merrill Lynch have found that improvements designed to enhance brand appeal among women actually deliver greater customer satisfaction among men, too. When you meet the expectations of women, companies  exceed the expectations of men. Marketing to women delivers a better return on the marketing dollar through both greater opportunity and greater impact. While in many categories the traditional male targets are saturated, the corresponding women’s segments are untapped and virtually uncontested by competition. The authors effectively bring to light the wrong approach that companies are taking when it comes to marketing to women. Simply adding pink to the campaign, which many companies erroneously do, will not suffice. They need to go back to the drawing boards. Services and products need to fill the gap. Companies need to aim their marketing efforts to women by seeing them as employees, managers, investors, and buyers.

Wednesday, January 8, 2020

Biography of Childrens Author Tomie dePaola

Tomie dePaola (b. 1934)  is acclaimed as an award-winning childrens author and illustrator, with more than  200  books  to his credit. In addition to illustrating all of these books, dePaola is also the author of more than a quarter of them. In his art, his stories, and his interviews, Tomie dePaola comes across as a man filled with a love of humanity and joie de vivre. Fast Facts Known For: Writing and illustrating childrens booksBorn: September 15, 1934Education:  Pratt Institute, California College of Arts CraftsAwards and Honors:  Caldecott Honor Book Award (1976), New Hampshire Governors Arts Award (1999 Living Treasure), Kerlan Award Early Life By the age of four, Tomie dePaola  knew he wanted to be an artist. At the age of 31, dePaola illustrated his first picture book. Since 1965, he has published at least one book a year, and  generally four to six books annually. Much of what we know about Tomie dePaolas early life comes from the authors own books. In fact, his series of beginning chapter books are based on his childhood. Known as 26 Fairmount Avenue books, they include 26 Fairmount Avenue (which received a 2000 Newbery Honor Award), Here We All Are, and On My Way. Tomie came from a loving family of Irish and Italian backgrounds. He had an older brother and two younger sisters. His grandmothers were an important part of his life. Tomies parents supported his desire to be an artist and to perform on stage. Education and Training When Tomie expressed an interest in taking dance lessons, he was immediately enrolled, even though it was unusual for a young boy to take dance lessons at that time. In his picture book Oliver Button is a Sissy, dePaola uses the bullying that he experienced because of the lessons as the basis for the story. The emphasis in Tomies family was on enjoying home, school, family, and friends, and embracing personal interests and talents. DePaola received a BFA from Pratt Institute and an MFA from the California College of Arts Crafts. Between college and graduate school, he spent a brief time in a Benedictine monastery. DePaola taught art and/or theater design at the college level from 1962 through 1978 before devoting himself full-time to childrens literature. Literary Awards and Accomplishments Tomie dePaolas work has been recognized with numerous awards, including a 1976 Caldecott Honor Book Award for his picture book Strega Nona. The title character, whose name means Grandma Witch is apparently very loosely based on Tomies Italian grandmother. DePaola received the New Hampshire Governors Arts Award as the 1999 Living Treasure for the entire body of his work. A number of American colleges have awarded dePaola honorary degrees. He has also received several awards from the Society of Childrens Book Writers and Illustrators, the Kerlan Award from the University of Minnesota, and awards from the Catholic Library Association and the Smithsonian Institution, among others. His books are frequently used in the classroom. Writing Influences DePaolas picture books cover a number of themes and topics. Some of these include  his own life, Christmas, other holidays (religious and secular), folktales, Bible stories, Mother Goose rhymes, and books about Strega Nona. Tomie dePaola has also written a number of informational books like ​Charlie Needs a Cloak, which is the story of the creation of a wool cloak from shearing a sheep to spinning the wool, weaving the cloth, and sewing the garment. DePaolas collections include Mother Goose rhymes, scary stories, seasonal stories, and nursery tales. He is also the author of Patrick, Patron Saint of Ireland. His books are characterized by humor and light-hearted illustrations, many in a folk art style. DePaola creates his artwork in a combination of watercolor, tempera, and acrylic paints. A Full and Accomplished Life   Today, Tomie dePaola lives in New Hampshire. His art studio is in a large barn. He travels to events and makes personal appearances regularly. DePaola continues to write books based on his own life and interests, as well as illustrating books for other authors. To learn more about this extraordinary man, read Tomie dePaola: His Art and His Stories, written by Barbara Elleman. Sources Books. Tomie DePaola, Whitebird Inc. Elleman, Barbara. Tomie dePaola: His Art and His Stories. Hardcover, G.P. Putnams Sons Books for Young Readers, October 25, 1999.